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Lynne Riding, Fashion Illustrator

About Us
CEO Rosanna L. Giacalone

La Vita É Bella is a branding and marketing consultancy specializing in the personal and experiential luxury markets as well as the media market. Our mission is to help enhance your business’ branding which results in increased awareness, deeper connection and growth within your customer base, better sell-in to retailers, greater revenue and brand loyalty.

Ultimately, what makes a consumer buy a product or experience and continue to buy it is how they think and feel about a brand. The CEO of La Vita É Bella, Rosanna Giacalone, has extensive branding, marketing, advertising and customer relationship management experience working with clients as diverse as the luxury international hotel company, Raffles to Louis Vuitton to Chanel, Apple & BMW in her distinguished media and advertising career. She has done charitable work her entire life including launching the first Charleston region of Fashion Group International® which is a global non-profit professional organization with over 5,000 members in the fashion apparel, accessories, beauty, retail and home industries.

Ms. Giacalone has helped develop key results driven marketing and advertising partnerships in all of the companies she has worked with. Her last industry position before launching La Vita É Bella was Vice President of the luxury lifestyle brand, Robb Report where she lead her sales and marketing team to one of the magazine’s most profitable years.

Previously, she was the launch publisher of Life & Style Weekly where she helped create a successful celebrity news weekly in a highly competitive market by carving out a unique fashion & style niche for the brand. From scratch, Life & Style Weekly hit the 1 million mark in circulation and built a rich advertising and marketing base during her tenure.

Ms. Giacalone has built enduring client partnerships as the Executive Beauty & Fashion Director at Glamour, Fashion & Retail Director at Rolling Stone and Accessory & Jewelry Director at Elle. She was also one of the founding officers of the multi-media start-up, 2d Interactive.

When she started the company, Ms. Giacalone decided to brand her own personal philosophy hence the name and tagline, “La Vita É Bella (which translates to, “Life Is Beautiful”) Luxury marketing with a heart.” The idea is that she and her team were committed to create and enhance their business partner’s brand image while giving back in a charitable way. This unique positioning allows LVB customers to present the “beauty” of their brand in two significant ways: how it is presented to the world and what it gives back to it. In this way a company automatically creates corporate consciousness and additional brand legacy for their customers.

We welcome the opportunity to bring the “La Vita É Bella” marketing difference to your company.

About Us
CEO Rosanna L. Giacalone

La Vita É Bella is a branding and marketing consultancy specializing in the personal and experiential luxury markets as well as the media market. Our mission is to help enhance your business’ branding which results in increased awareness, deeper connection and growth within your customer base, better sell-in to retailers, greater revenue and brand loyalty.

Ultimately, what makes a consumer buy a product or experience and continue to buy it is how they think and feel about a brand. The CEO of La Vita É Bella, Rosanna Giacalone, has extensive branding, marketing, advertising and customer relationship management experience working with clients as diverse as the luxury international hotel company, Raffles to Louis Vuitton to Chanel, Apple & BMW in her distinguished media and advertising career. She has done charitable work her entire life including launching the first Charleston region of Fashion Group International® which is a global non-profit professional organization with over 5,000 members in the fashion apparel, accessories, beauty, retail and home industries.

Ms. Giacalone has helped develop key results driven marketing and advertising partnerships in all of the companies she has worked with. Her last industry position before launching La Vita É Bella was Vice President of the luxury lifestyle brand, Robb Report where she lead her sales and marketing team to one of the magazine’s most profitable years.

Previously, she was the launch publisher of Life & Style Weekly where she helped create a successful celebrity news weekly in a highly competitive market by carving out a unique fashion & style niche for the brand. From scratch, Life & Style Weekly hit the 1 million mark in circulation and built a rich advertising and marketing base during her tenure.

Ms. Giacalone has built enduring client partnerships as the Executive Beauty & Fashion Director at Glamour, Fashion & Retail Director at Rolling Stone and Accessory & Jewelry Director at Elle. She was also one of the founding officers of the multi-media start-up, 2d Interactive.

When she started the company, Ms. Giacalone decided to brand her own personal philosophy hence the name and tagline, “La Vita É Bella (which translates to, “Life Is Beautiful”) Luxury marketing with a heart.” The idea is that she and her team were committed to create and enhance their business partner’s brand image while giving back in a charitable way. This unique positioning allows LVB customers to present the “beauty” of their brand in two significant ways: how it is presented to the world and what it gives back to it. In this way a company automatically creates corporate consciousness and additional brand legacy for their customers.

We welcome the opportunity to bring the “La Vita É Bella” marketing difference to your company.

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